Asics is a brand devoted to running and to its runners. We created the “We Are Marathoners” campaign to showcase that everyone has the ability to push themselves to do something amazing. We were challenged to create a unique experiential execution for the New York Marathon, since it’s the largest race in the world. I created the concept for a truly one-of-a-kind experience: a treadmill that runs at the speed of the nation’s top marathoner. This lets anyone feel for themselves what it’s like to perform at a world-class speed.
BRONZE CANNES LION AWARD WINNER
FEATURED ON CNN
HIGHLIGHTED BY RUNNER’S WORLD MAGAZINE
