I worked with Guru and their agency for their most recent OOH campaign. Guru needed to get the word out about what they do, but it’s actually a bit complicated to explain. Essentially, they’re a company that helps eliminate useless information overload at work. So we took full advantage of a high-volume media plan to create attention-grabbing headlines that overloaded people with, you guessed it, useless information. Through the fun lines and unique placements, we made Guru stand out across a huge media buy in SF, NYC, and Boston.