It was a privilege to be part of a brand devoted to giving back. Every holiday season, Bauer partnered with NHL players to create short videos showcasing their efforts to give back to their local communities. I directed all the videos in the series below.
The pond is where hockey began. It’s the purest version of the game and it holds a special place in the hearts of players. For holiday campaigns, we made the outdoor game a focus, showcasing the joy and nostalgia of hockey in its greatest form. Here are some pages from the winter magalogs I wrote.
